How does the brain wire itself? Using fruit flies, single-cell genomics, and custom genetic tools, Dr. David Chen and his lab at Temple University are uncovering how developing neurons find their partners and build the precise circuits behind vision and behavior. As Dr. Chen launched his new lab, he needed a brand and website that showed the ambition of his research and the supportive culture behind it. His goal was to attract prospective undergraduates, graduate students, and postdocs, as well as draw in collaborators and reviewers.

In collaboration with Bailey Brown, we explored a visual identity from the lab’s own imagery: a stylized fruit fly, the overlapping circles and the colorful clusters of single-cell sequencing data. I designed and built the Chen Lab website, and edited the copy so that the concepts of rigorous science, open collaboration, and a welcoming training environment came through in the first few seconds on the page.