We all know that mosquitoes love to bite humans. But, have you every wondered why we are so tasty to them? Using methods in neurobiology, physiology, genetics, and behavior, Dr. Lisa Baik and her lab are working to better understand mosquito behavior and develop strategies to control them and reduce disease transmission. As Dr. Baik prepared to open her new lab at UC Davis, she needed a standout website and logo to engage prospective students and clearly communicate her research projects.

Mosquitoes are often portrayed as gross or frightening, but as Dr. Baik explained, they are both beautiful and deadly. Inspired by the editorial designs of the Squarestylist, I created website that balances professionalism with curiosity, creating a visual identity for the Baik Lab that reflects the strength and elegance of the species that they study.

Baik Lab

Mosquito research lab at the University of California, Davis

  • Logo & Branding
    Web Design
    Copy Editing

  • Nature-inspired

    Welcoming

    Professional

  • Logo design and brand collaboration with Bailey Knudsen

Open laptop being held up in the air by two hands with a blue cloudy sky background. On the laptop screen is a the homepage for custom lab website, the Baik Lab. Includes macro images of the Asian tiger mosquito and the tagline "Fight the Bite!"

Landing Page

Screenshot of the Baik Lab custom website homepage, including opener with the tagline "Fight the Bite", mission statement, featured project, lab news, and illustrated logo of an Asian Tiger Mosquito.

Custom Website Features

Screenshot of the Baik Lab custom website feature, including a list section of colorful images that expand on hover

Code components adapted from Squarestylist

Design Goals

The goal of this project was to create a visual identity that conveyed the Baik Lab as both professional and approachable. The branding needed to set the lab apart from others in the field, attracting prospective students and postdocs, while establishing credibility within the broader scientific community.

Visual Identity Application

Baik Lab custom illustrated science logo on a white tote bag, carried by a woman wearing a black outfit, leaning against a great marble wall. In the background is a building with green trees. The logo includes an accurate design of a mosquito.
Baik Lab custom science logo on a white t-shirt on green grass. The logo says "Baik Lab Fight the bite!" with a hand-drawn side view of a mosquito sucking a drop of blood out of the "i" in "Baik"

Logo design by Bailey Knudsen

Mobile phone is laying on white textured lab paper, and on the screen is the homepage of the Baik Lab, with a macro image of an Asian tiger mosquito and the words "FIGHT THE BITE"
Laptop on a white box with a white background. The webpage is coming out the screen and scrolling down the keyboard like a waving banner. The page shows the Baik Lab custom lab website contact page with an opener and info about lab opportunities.
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Besse Barber