Natural Capital Insights

Consulting firm for sustainable development

NatCap Insights is mapping the value of nature. They leverage scientific technology to inform climate decisions by world leaders, such as the World Bank. NatCap scientists had the expertise and credibility within the university community to become the go-to organization for large-scale climate action. But before launching their consulting firm, they needed to have a strong, reputable web presence to stand out among their competitors. I created an engaging, informative website design that inspires potential clients, demonstrates the value of their work to funders, and clearly communicates the importance of their science to broader audiences interested in sustainable development.

Services

Branding
Web Design
Copy Writing


Logo by Bailey Knudsen

Created for © Impact Media Lab

Mockup of a black lap top on a tan couch with a white pillow. On the screen is a custom homepage design for a sustainability organization, NatCap Insights
NatCap Insights brand mark featuring a light blue circle with green concentric circles and an orange sun

Brand Notes

I explored organizations in their network and designed a brand that elevated their message and made them stand out from competitors. The use of gradients across their site brought a modern look and use of topography textures reflected their work in geo-spatial analysis.

Natural Capital Insights branded business cards mockup featuring custom logo

Logo design by Bailey Knudsen
© Impact Media Lab

Homepage design for conservation-based organization, NatCap Insights, including imagery of areal views of natural landscapes and topography illustrations
Mockup of a laptop showing the about pages for NatCap Insights
Laptop mockup for NatCap Insights custom website design, featuring their mission and images of the team
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