Natural Capital Insights
Consulting firm for sustainable development
NatCap Insights is mapping the value of nature. They leverage scientific technology to inform climate decisions by world leaders, such as the World Bank. NatCap scientists had the expertise and credibility within the university community to become the go-to organization for large-scale climate action. But before launching their consulting firm, they needed to have a strong, reputable web presence to stand out among their competitors. I created an engaging, informative website design that inspires potential clients, demonstrates the value of their work to funders, and clearly communicates the importance of their science to broader audiences interested in sustainable development.
Services
Branding
Web Design
Copy Writing
Logo by Bailey Knudsen
Created for © Impact Media Lab
Brand Notes
I explored organizations in the their network and designed a brand that elevated their message and made them stand-out from competitors. The use of gradients across their site brought a modern look and use of topography textures reflected their work in geo-spatial analysis.
Logo design by Bailey Knudsen
© Impact Media Lab
Website Goals
NatCap Insights needed essential web features, including a blog for publishing reports, clear messaging about their services, and an intuitive way for potential clients to connect and explore collaboration opportunities.