Barrett Lab

Indiana University, Indianapolis

Bold, defiant, passionate — these are the words that describe the feeling of the Barrett lab. The lab studies insect neuroscience, behavior, and physiology to provide data that allows researchers and farmers to improve the welfare of insects. She needed a brand that spoke to the lab’s collaborative spirit and rigorous science. I helped Dr. Barrett create a unique, unapologetic brand that pushed the limits of any science branding that has come before! Her new custom website provides a seamless management system that she was missing in her previous site.

Services

Branding
Web Design
Copy Writing

Created for © Impact Media Lab

Logo design and illustrations by Bailey Knudsen

Brand Notes

Authentic representation of species is important for scientists. We worked with Meghan to ensure that the logo and all brand assets accurately depicted her studied species: the black soldier fly, silk moth, mealworm larvae, and more!

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